Promotions

I have solid experience creating and managing large scale promotions and partnerships. A typical program involved 30 to 200+ retailers.
Also Involved:
- Newspaper Advertising
- Radio Advertising
- Newspaper Vending Machines

Direct Mail

Project management, creative, and copy. Sent to 200+ independent retailers to launch a new product category, “The Vatican Library Collection”.

I’ve been involved with a variety of direct mail programs. One example, is a direct mail campaign, that targeted 300+ tax executives. The campaign was a success, generating 10+ leads. In summary, the campaign was tracked, organized, and sorted into five sales territories. Each piece of mail was coded by sales territory, with a letter, signed by each manager.
Newsletters
I am able to create, design, and write newsletters. For example, I created, “CorpInsure Zone” for Deloitte & Touche CorpInsure software end users. This monthly newsletter covered industry news, trends, and updates. (available in pdf, or print).

Print Advertising



Sales Sheets
I have worked with a vast array of sales teams. I have the ability to effectively collaborate, and communicate, while making substantial progress, working with very diverse personalities. I have provided sales support in the following areas:
- market research
- sales sheets, proposals
- direct mail
- presentations (print/electronic)
- creative concepts
- tradeshow planning/coordination



Tradeshow

I have solid experience in creative, project coordination, and pre-show communication. For example, this “movie” trade show theme was developed for Deloitte & Touche Tax Technologies.
The movie sized (2ftx3ft), 4-color poster was duplicated to decorate the tradeshow booth. The poster used product managers’ names, in place of the typical producers and actors. The program used industry and product specific language throughout.
PPT Presentations
I have worked with a vast array of sales teams. I have the ability to effectively collaborate, and communicate, while making substantial progress, working with very diverse personalities. I have provided sales support in the following areas:
- market research
- sales sheets
- proposals
- direct mail
- presentations (print/electronic)
- creative concepts
- tradeshow planning/coordination